Since then, Instagram has favored recency over chronological order.
The question of when to post became especially fuzzy when Instagram switched to an algorithm-based feed in 2016. The long answer is: it depends what you’re posting, who your audience is, what you’re advertising, and what day of the week it is. Try scheduling your posts Is there a best time to post on Instagram? If you’re on the app as a business owner, the factor that will determine the best time for you to post is the industry your company is a part of.īest times to post for each day of the week Here’s the thing, those guidelines are pretty vague and will work for most users who use Instagram for personal reasons. Statistically, the worst day to post is on Sunday.
The best day to post on Instagram is on Thursdays at 5 AM, 11 AM, 3 - 4 PM.
If you miss the morning time slot, 11 AM - 3 PM is another hot spot for maximizing engagement, with the lunch hour around 11 AM being specifically high. The best time to post on Instagram on weekdays is during morning commute hours from 5 AM - 9 AM. When is the best time to post on Instagram?
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